DataReportal is a digital research organization that publishes free reports on global internet, social media, mobile, and e-commerce statistics. Founded by Simon Kemp and operated by Kepios, the platform provides data-driven insights used by businesses, journalists, governments, and academics worldwide.

Core Mandate

DataReportal exists to help people and organizations find reliable data, insights, and trends for better decision-making. The organization aggregates statistics from trusted third-party sources and presents them in accessible, comprehensive reports covering digital adoption across more than 230 countries and territories.

Key Services

Global Overview Reports: Annual flagship publications (Digital 2025, Digital 2026) with 600+ pages of worldwide digital statistics
Country-Specific Reports: Local market data for individual nations, including the Philippines
Quarterly Statshot Updates: Regular mid-year reports tracking emerging digital trends
Specialist Reports: Topic-focused analysis on areas like social media, news consumption, and AI adoption

Data Categories Covered

Internet penetration and user statistics
Social media platform adoption and user behavior
Mobile device usage and connectivity
E-commerce trends and digital marketing benchmarks
Time spent online across different activities

Key Partnerships

DataReportal produces its flagship reports in partnership with:

We Are Social: A global socially-led creative agency
Meltwater: A media intelligence and social analytics company

Data sources include platform-reported figures (Meta, Google, TikTok), research firms like GWI, and telecommunications industry bodies.

Jurisdiction

DataReportal operates globally, publishing reports for virtually every country. The platform is particularly valuable for markets like the Philippines, where it tracks:

Social media user identities (95.8 million as of October 2025)
Internet adoption rates
Platform-specific usage (Facebook, TikTok, Instagram penetration)

Philippine Real Estate Industry Relevance

For Philippine real estate professionals, DataReportal statistics inform critical business decisions:

Social Login Provider Selection: Understanding that Facebook dominates Philippine social media usage helps developers and brokers prioritize social login integrations
Digital Marketing Strategy: Platform usage data guides where to allocate advertising spend for property listings
Target Audience Research: Demographic breakdowns by platform help identify where potential buyers spend time online
Mobile-First Design: High mobile internet penetration (over 98% of users) validates mobile-optimized property search experiences

When building lead generation forms or CRM systems for real estate, citing DataReportal's Philippine statistics provides evidence-based justification for feature priorities.

Official Resources

Website: datareportal.com
Philippine Reports: datareportal.com/digital-in-the-philippines
Report Library: datareportal.com/library

DataReportal