Privacy Policy

This Privacy Policy explains how INNOVATIVE REALTEE TECHNOLOGIES CORPORATION (“iRealtee”, “we”, “us”) collects, uses, shares and protects personal information.

• The iRealtee website at irealtee.com
• The iRealtee mobile app for iOS and Android
• The iRealtee web application used by brokerage staff

We are based in Makati City, Metro Manila, Philippines. We handle personal information in accordance with the Data Privacy Act of 2012 (Republic Act No. 10173) and its implementing rules and regulations.

iRealtee is software sold to real estate brokerages, so two different groups of people appear in this policy.

Our users — brokerage owners, agents and staff who hold an iRealtee account and sign in to our website or app.

Enquirers (“leads”) — members of the public who contact a brokerage about a property. Your information is collected by that brokerage and stored in iRealtee on their behalf.

Information you give us as a user:

• Name, email address and mobile number
• Account password, stored only in encrypted form by our authentication provider — we never see it
• Profile photo, if you upload one
• Your brokerage, role and workspace
• Where you sign in with Google or Facebook, the account identifier that provider returns to us

Information about enquirers, entered by our users:

• Name, email address, phone number, home address and company
• Enquiry history, pipeline status, lead score and notes written by agents

Email addresses and phone numbers in this category are stored in encrypted form. Section 9 explains the limits of that protection.

Information collected automatically:

• Device type, operating system and app version
• IP address and the general, city-level location derived from it — we do not collect GPS or precise location
• Pages or screens viewed, and actions taken in the product
• Cookies and similar technologies on our website (see section 7)

Content you upload — photographs, video, documents and logos. Where you use these to build an advertising campaign, they are sent on to Meta for publication.

The app asks your permission before accessing anything on your device. You can refuse, or later withdraw permission in your device settings. Refusing only disables the related feature.

If you enable notifications we store a device notification token so our servers can reach your device. Signing out or uninstalling removes it.

• To provide, operate and maintain the service
• To create and administer your account and authenticate you
• To let you create, publish and monitor advertising campaigns
• To send service messages such as enquiry alerts, campaign status and security notices
• To provide customer support
• To detect, investigate and prevent fraud, abuse and security incidents
• To meet legal, tax and regulatory obligations
• To improve the product, using aggregate and de-identified information

iRealtee lets brokerages run advertising on Facebook and Instagram. To do that, the app connects to Meta using Meta’s official software development kit.

When you connect your Meta account we share with Meta only what is needed to manage your advertising — your Meta login identity, the advertising accounts and Pages you authorise, and any creative you choose to publish.

Meta’s software development kit also automatically records certain in-app activity, such as app opens, and sends it to Meta. Meta may use this information in accordance with its own policies, which we do not control.

We do not collect your device advertising identifier (IDFA or Google Advertising ID).

Our website uses cookies to keep you signed in, remember your preferences and understand aggregate usage.

We use Google Tag Manager to manage analytics and measurement tags on our website. These tags may set cookies that help us understand how the site is used. You can block or delete cookies in your browser settings, though parts of the site may stop working.

We share personal information only as described here. These providers act on our instructions and may not use the information for their own purposes, except Meta as described in section 6.

Your brokerage — if you are an enquirer, your information is available to the brokerage you contacted and its authorised staff.

Legal and safety — we may disclose information where required by law, court order or lawful request by a public authority, or where necessary to protect our rights, safety or property.

Business transfers — if we are involved in a merger, acquisition or sale of assets, personal information may transfer as part of that transaction. We will give notice before your information becomes subject to a different privacy policy.

We use industry-standard measures including encryption in transit (HTTPS), access controls limiting staff access to what their role requires, authentication managed by Google Firebase, and encryption of enquirer email addresses and phone numbers where they are stored.

If we become aware of a breach affecting your personal information, we will notify you and the National Privacy Commission as required by law.

We review inactive accounts and records at least quarterly. We may keep information longer where required to comply with a legal obligation, resolve a dispute or enforce our agreements.

Under the Data Privacy Act of 2012 you have the right to:

• Be informed — know whether and how your personal information is processed
• Access — obtain a copy of the information we hold about you
• Rectify — have inaccurate or incomplete information corrected
• Erasure or blocking — have your information removed in the circumstances the law allows
• Object — object to processing, including for marketing
• Data portability — receive your information in a portable format
• Damages — be indemnified for damage caused by inaccurate, unlawfully obtained or unauthorised use of your information
• Complain — file a complaint with the National Privacy Commission

You may request deletion of your account and personal information at any time. Email [email protected] from your registered address, or use our account deletion page.

We verify the request, delete your account and personal information within 30 days, and confirm when complete.

We keep records we are legally required to retain, such as financial records for tax purposes, and anonymous statistical data that can no longer identify you. Backups are overwritten on their normal cycle.

iRealtee is a business tool not directed at children. We do not knowingly collect personal information from anyone under 18. If you believe a child has provided us information, contact [email protected] and we will delete it.

We may update this policy. If changes are significant we will notify you by email or through the product before they take effect. The effective date above always reflects the current version.