Focus Softnet is a multinational enterprise software company that provides ERP, CRM, and property management solutions for businesses across real estate, construction, retail, and other industries. Established in 1992 and headquartered in Hyderabad, India, Focus Softnet operates from 27 offices across 17 countries with over 1.2 million users globally.

Definition

Focus Softnet develops cloud-based business management software. The company's flagship real estate product, Focus REMS (Real Estate Management Software), offers property management, commission tracking, brokerage operations, and tenant management capabilities for real estate professionals.

Core Features

Focus Softnet's real estate solutions include:

Property Management System (PMS) – Manages residential and commercial properties, tracks tenants, and handles lease administration
Brokerage Management Software – Tracks agent commissions, manages sales pipelines, and generates performance reports
Lease Management – Monitors lease agreements, renewals, terminations, and compliance with rental regulations
Tenant Management System – Centralizes tenant data, communication, and relationship management
Property Accounting – Handles financial transactions, invoice generation, and expense tracking
Maintenance Tracking – Manages work orders, service requests, and planned-preventive-maintenance (PPM) automation

Use Cases

Focus Softnet solutions work for:

Property Managers – Oversee diverse portfolios of residential and commercial properties
Real Estate Brokerages – Track agent performance, manage commissions, and monitor sales pipelines
Rental Management Companies – Streamline operations from tenant screening to maintenance
Real Estate Developers – Manage property sales, booking calendars, and possession processes
Owners' Associations – Handle community events, facilities, and budget management

Integration

Focus REMS integrates with:

Accounting Systems – Xero, Tally, QuickBooks
Payment Gateways – Stripe, PayPal, PayU
Communication Tools – Twilio, Office 365, G Suite
E-commerce Platforms – Shopify, Magento, WooCommerce
Marketing Tools – Mailchimp, SendGrid, Zapier

For Philippine brokerages, Focus Softnet can complement local real estate software ecosystems. You can integrate commission data with BIR tax reports through third-party connectors or manual export processes.

Pros & Cons

Advantages:

Cloud-based deployment with on-premise options
Multi-country tax compliance
Comprehensive module integration (sales, leasing, maintenance, accounting)
Mobile access through dedicated apps

Limitations:

Pricing varies based on portfolio size and customization needs
Primary focus on Middle East and Asian markets; limited Philippine-specific localization
May require integration work for local regulatory compliance (DHSUD, PRC, BIR)

Real-World Application

Philippine brokerages evaluating Focus Softnet should consider how it compares to locally-built solutions. While Focus REMS offers robust commission management and CRM sales pipeline features, brokerages must verify compliance with:

RA 9646 (RESA Law) – Licensing requirements for real estate brokers
BIR regulations – Withholding tax and VAT management for commissions
DHSUD requirements – Pre-selling and condominium licensing documentation

The software's brokerage management module tracks commissions and agent networks, similar to multi-level marketing structures common in Philippine real estate sales teams.

Focus Softnet