Ken Research is a market intelligence and business consulting firm headquartered in Gurugram, India, that provides syndicated and customized research reports across multiple industries including real estate, technology, healthcare, and financial services.
Core Mandate
Ken Research delivers consulting-first market intelligence through comprehensive research methodologies. The firm specializes in producing market sizing reports, competitive analysis, and strategic recommendations for businesses seeking to enter or expand within specific markets.
Since its founding in 2011, Ken Research has:
- Published over 15,000 research reports
- Completed more than 10,000 consulting projects
- Employed 100+ analysts across global markets
- Served 8,000+ client queries annually
Key Services
Ken Research offers several core research and consulting services:
- Syndicated Reports: Pre-published market reports covering industry trends, market sizing, and competitive landscapes
- Custom Research: Tailored research projects based on specific client requirements
- Consulting Services: Strategic advisory on market entry, competitive positioning, and business development
- Survey Research: Primary data collection through interviews, focus groups, and quantitative surveys
- Expert Panel Access: Connections to industry veterans and subject matter experts for validation
Relevance to Philippine Real Estate
Ken Research gained prominence in the Philippine PropTech sector through its comprehensive market valuation studies. The firm valued the Philippines Real Estate and PropTech Platforms Market at USD 7.5 billion, based on a five-year historical analysis (2019-2024).
Key findings from Ken Research's Philippine market studies include:
- Metro Manila, Cebu, and Davao identified as dominant real estate markets
- Residential properties lead market segmentation due to urban migration
- Individual buyers represent the largest end-user segment
- Projection that 75% of real estate transactions will involve digital platforms in the future
This market data serves as a benchmark for real estate developers, PropTech platforms, and investors evaluating opportunities in the Philippine property market. The research covers segments including residential, commercial, industrial, and luxury real estate, providing insights on property management trends and technology adoption rates.
Research Methodology
Ken Research employs a Refine Robust Result (RRR) framework:
- Robust: Clear definitions, approaches, and sanity checking
- Refine: Differentiation between respondent facts and opinions
- Result: Data presentation with actionable insights
Their Philippine real estate research methodology includes:
- Analysis of government reports on real estate trends from DHSUD
- Review of industry publications on PropTech innovations
- Examination of demographic data from the Philippine Statistics Authority
- Primary interviews with real estate brokers and developers
Official Resources
- Website: kenresearch.com
- Headquarters: Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, Sector 49, Gurugram, Haryana, India
- Company Size: 201-500 employees
References
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