Mailchimp is an email marketing and marketing automation platform that helps businesses create, send, and analyze email campaigns. Founded in 2001 by Ben Chestnut and Dan Kurzius in Atlanta, it serves millions of customers worldwide and was acquired by Intuit in 2021.
Core Features
- Email Campaign Builder: Drag-and-drop editor for creating professional email templates
- Marketing Automation: Automated workflows for drip campaigns, welcome sequences, and triggered emails
- Audience Management: Contact segmentation based on behavior, demographics, and engagement
- Analytics & Reporting: Open rates, click-through rates, and conversion tracking
- Landing Pages: Built-in landing page builder for lead capture
- A/B Testing: Split testing for subject lines, content, and send times
- Integrations: Connects with hundreds of third-party applications via API
Use Cases
Mailchimp works best for:
- Newsletter Management: Regular updates to subscribers about new property listings or market trends
- Drip Campaigns: Automated email sequences for nurturing leads over time
- Transactional Emails: Order confirmations, appointment reminders, and status updates
- Re-engagement Campaigns: Reaching out to inactive contacts or abandoned leads
Integration with iRealtee
You can connect Mailchimp with iRealtee through the platform's data export functionality. This integration allows Philippine real estate brokerages to:
- Export client and lead lists in CSV format for import into Mailchimp
- Segment audiences based on property interests, budget ranges, or locations like Metro Manila or Cebu
- Create targeted campaigns for specific developer launches or condominium projects
- Track lead source attribution by using UTM tracking parameters in email links
For brokerages using marketing automation, Mailchimp provides an accessible entry point. When combined with iRealtee's CRM analytics, you can measure how email campaigns contribute to your sales pipeline.
Pricing
Mailchimp offers tiered pricing:
- Free: Up to 500 contacts with basic features
- Essentials: Starting at approximately PHP 650/month for email templates and A/B testing
- Standard: Starting at approximately PHP 1,000/month for automation and advanced segmentation
- Premium: Starting at approximately PHP 17,000/month for enterprise features
Related Terms
References
Looking for another term? Browse the full glossary.
Back to Glossary