National Association of Realtors (NAR) is a trade association in the United States that represents residential and commercial real estate professionals. Founded in 1908, NAR is the largest trade association in the country with over 1.5 million members as of December 2023.

NAR's mission is to empower REALTORS as they preserve, protect, and advance the right to real property for all. The organization provides resources, research, education, and advocacy for its members.

Core Mandate

NAR serves as the primary professional body for real estate practitioners in the United States. The organization:

Sets ethical standards through its Code of Ethics
Provides professional development and certification programs
Conducts market research and publishes housing statistics
Advocates for property rights and homeownership policies
Manages the REALTOR trademark

Key Services

NAR offers comprehensive services to its members:

Research and Statistics: NAR publishes regular reports on housing market trends, buyer and seller profiles, and economic forecasts
Education Programs: Continuing education, designations, and certifications for real estate professionals
Advocacy: Federal, state, and local lobbying for policies that support homeownership and property rights
Professional Standards: Code of Ethics training and enforcement through local associations
Member Benefits: Discounts, tools, and resources for business operations

Jurisdiction

NAR operates across the United States through a three-tier structure:

National: The parent organization headquartered in Chicago and Washington, D.C.
State Associations: 54 state and territory associations
Local Associations: Approximately 1,200 local boards and associations

Research on Lead Response and Conversion

NAR is frequently cited as a research source for statistics on real estate agent performance. Studies associated with NAR research indicate that top-performing agents prioritize rapid response to inquiries. The data shows significant decline in lead conversion rates after the first hour of contact with a prospect.

You can use NAR's research findings to benchmark your own lead response management practices. Their studies on agent behavior provide insights into how response time affects customer relationship management outcomes.

Relevance to Philippine Real Estate

While NAR operates exclusively in the United States, Philippine real estate professionals can apply its research findings and best practices. The organization's studies on lead scoring and response time are relevant to brokerages operating under the Real Estate Service Act (RA 9646).

Key takeaways from NAR research that apply to Philippine real estate salespersons:

Rapid lead follow-up significantly improves conversion rates
Systematic CRM analytics help identify high-performing agents
Professional standards and ethics training strengthen industry credibility

Philippine brokerages can use platforms with CRM sales pipeline and lead tracking features to implement NAR-researched best practices in their operations.

Official Resources

Official Website: nar.realtor
Research Center: nar.realtor/research-and-statistics

National Association of Realtors