Property24 is a real estate listing portal operated by OLX Group that connects property buyers with sellers, agents, and developers in the Philippines. The platform serves as one of the country's leading online channels for generating property inquiries and sales leads.

Core Mandate

Property24 Philippines operates under OLX Group as a dedicated real estate vertical. The portal focuses exclusively on property transactions, unlike general classifieds platforms that cover multiple product categories.

The platform facilitates connections between:

Prospective property buyers searching for homes
Real estate brokers and real estate salespersons listing inventory
Property developers marketing new projects
Property owners selling directly

Key Services

Property24 provides the following services to the Philippine real estate market:

Property Listings: Agents and developers can post residential and commercial properties for sale or rent
Lead Generation: The platform captures buyer inquiries and routes them to listing agents
Search Functionality: Buyers can filter properties by location, price, property type, and amenities
Developer Partnerships: Direct integrations with major developers like DMCI Homes, Filinvest, and Greenfield Development Corporation
Mobile Access: Over 70% of property inquiries come through the mobile app

According to OLX Group, Property24 Philippines generated 2.8 million unique leads in its first five years of operation and works with more than 6,000 property sellers nationwide.

Jurisdiction

Property24 Philippines operates specifically within the Philippine market. The Property24 brand also operates separately in South Africa under the same name but as a distinct entity.

The platform covers property listings across:

Metro Manila
Cebu
Davao
Calabarzon
Other provincial areas

How Brokers Use Property24

You can use Property24 as a lead generation channel to attract buyer inquiries. Here's how the typical workflow operates:

Create property listings with photos, descriptions, and pricing
Receive inquiry notifications when buyers express interest
Respond to leads through the platform or direct contact
Track which listings generate the most inquiries
Convert leads into site visits and eventual sales

For brokerages managing multiple agents, you'll want to track which leads came from Property24 versus other sources like Lamudi, Hoppler, or Carousell Property. This is where lead source attribution becomes critical for measuring marketing ROI.

Integration with Real Estate CRM

Property24 leads can be captured and managed through real estate CRM systems. When a prospect submits an inquiry on Property24, you can:

Route leads automatically using lead distribution rules
Track lead status in your CRM sales pipeline
Score leads based on property interest and engagement using lead scoring
Attribute sales back to the original lead source via lead source attribution
Monitor lead volume and conversion through CRM analytics

Using webhook integration or marketing webhooks, you can automate the capture of Property24 inquiries directly into your lead tracking system.

Official Resources

Website: property24.com.ph
Parent Company: OLX Group

Property24