iRealtee OS Glossary

RE/MAX

RE/MAX LLC, operating under publicly traded RE/MAX Holdings, Inc. (NYSE: RMAX), functions as a franchisor providing brand licensing, training systems, and marke...

RE/MAX

RE/MAX is an American international real estate franchise company that operates a maximum-commission business model allowing agents to retain most of their earnings while sharing office expenses. Founded in January 1973 by Dave and Gail Liniger in Denver, Colorado, RE/MAX (short for "Real Estate Maximums") has grown to over 140,000 agents across more than 110 countries and territories.

Core Mandate

RE/MAX LLC, operating under publicly traded RE/MAX Holdings, Inc. (NYSE: RMAX), functions as a franchisor providing brand licensing, training systems, and marketing support to independently owned and operated real estate brokerages worldwide.

The company pioneered the maximum-commission concept in residential real estate. Under this model, agents keep nearly all of their commissions and pay their broker a share of office expenses rather than surrendering a percentage of each sale's commission.

Key Services

  • Franchise licensing for real estate brokerages worldwide
  • RE/MAX University (formerly RE/MAX Satellite Network) training platform
  • Marketing support including the iconic hot air balloon branding
  • Technology tools including property search platforms and agent resources
  • Professional designation courses through accredited training programs

Jurisdiction

RE/MAX operates globally with regional operations across:

  • North America (United States and Canada)
  • Europe (Germany, Italy, Spain, and others)
  • Asia Pacific (Australia, New Zealand, China)
  • Africa (South Africa and other regions)
  • Caribbean and South America

Relevance to Philippine Real Estate

The RE/MAX franchise model serves as a benchmark for understanding how international real estate brands structure their brokerage networks. Philippine real estate companies often study the RE/MAX approach when designing their own franchise or network-based brokerage systems.

Key aspects of the RE/MAX model relevant to Philippine brokerages include:

  • Commission structures that reward productive PRC-licensed brokers and salespersons
  • Training and education systems that help agents maintain their RESA Law compliance
  • Brand recognition strategies that build consumer trust
  • Technology platforms similar to multiple listing services used in developed markets

For Philippine real estate service practitioners, the RE/MAX model demonstrates how franchise networks can provide economies of scale in marketing, training, and technology while allowing individual offices to maintain operational independence.

Official Resources

References

Looking for another term? Browse the full glossary.

Back to Glossary