Rex Software is a cloud-based real estate CRM platform that helps agencies manage property sales, rentals, marketing, and client relationships through integrated tools and automation.
Headquartered in Australia, Rex Software serves over 10,000 real estate professionals worldwide. The platform combines customer relationship management with property listing tools, digital marketing automation, and commercial property management capabilities.
Core Features
Rex Software offers a comprehensive suite of tools:
- Rex CRM - Cloud and mobile property sales and rentals management
- Rex Reach - Digital advertising across Facebook, Instagram, and the web
- Rex Sites - Website templates for agent and property showcasing
- Rex Cirrus8 - Commercial property management system
- Rex AI - Automated content generation and smart filtering
How it Works
You start by importing or creating contact and property records in Rex CRM. The system then tracks all interactions throughout the sales pipeline.
When you add a listing, Rex automatically syncs data across marketing channels. Rex Reach handles ad creation and optimization without manual intervention.
The mobile app allows agents to make calls, update records, and manage tasks from anywhere. The system logs all activities for performance tracking and reporting.
Fine-Grained Permissions System
Rex Software uses a three-tier permissions architecture:
- Privileges - Define the capacity of users to read or write records
- Permission Groups - Allow sharing rights across multiple users simultaneously
- Office Types - Preset configurations (Open, Closed, Hybrid) for quick setup
The system includes 180 different privilege settings. You can use Basic Mode for standard configurations or switch to Advanced Mode for granular control down to individual user and record levels.
Three default office configurations exist:
- Open Office - All staff share read/write access to the entire database
- Closed Office - Users only access their own records
- Hybrid Office - Staff view all information but edit only permitted records
Pros & Cons
Pros:
- All-in-one platform reduces software fragmentation
- 180 customizable privilege settings for precise access control
- Open API for third-party integrations
- Mobile app with offline capabilities
- AI-powered content and ad optimization
Cons:
- Primarily designed for Australian and New Zealand markets
- Learning curve for advanced permissions configuration
- Pricing not publicly disclosed
Real-World Application
For Philippine real estate brokerages evaluating CRM solutions, Rex Software demonstrates how fine-grained permissions can solve common organizational challenges. A realty hub managing multiple teams can configure access so agents see only their assigned territories while managers view aggregate performance data.
The permission group functionality addresses scenarios where temporary project teams need shared access without permanently modifying individual user privileges. This approach aligns with how Philippine brokerages often operate with layered commission structures and network genealogies.
Real estate firms requiring strict data separation between sales and property management departments can use Rex's Closed Office configuration. Those preferring collaborative environments where agents cross-sell listings benefit from the Open Office setup.
Related Terms
References
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