Rockwell Land Corporation is a Philippine real estate developer that creates premium residential, commercial, and mixed-use communities catering to high-end and upper-mid market segments. The company is a subsidiary of First Philippine Holdings Corporation (FPH), part of the Lopez Group of Companies.

Core Mandate

Rockwell Land operates as a publicly listed company on the Philippine Stock Exchange (PSE: ROCK). Founded in 1995, the developer transforms strategic locations into integrated communities featuring:

Luxury condominiums and residential towers
High-end retail destinations (Power Plant Mall)
Grade A office spaces
Hospitality and leisure developments

The company's vision is "to create admired communities beyond ordinary."

Key Services

Rockwell delivers developments across multiple business segments:

Residential: High-rise condominiums and horizontal communities in Metro Manila, Cebu, Laguna, Bacolod, and Pampanga
Retail: Curated shopping and dining experiences anchored by Power Plant Mall
Workspaces: Premium office buildings like 8 Rockwell and Rockwell Business Center
Hotel & Leisure: Aruga by Rockwell serviced residences and resort properties
Leasing and Secondary Sales: Property management for existing Rockwell communities

Broker Commission Structure

Rockwell Land offers commission rates for accredited real estate brokers that differ from volume-focused developers like SMDC:

Premium commission rates: Higher percentages reflecting luxury price points
Selective accreditation: Stricter broker qualification requirements
Relationship-focused sales: Longer sales cycles with personalized service

You can configure Rockwell-specific targets using sales targets and track performance through developer management in your brokerage software.

Jurisdiction

Rockwell communities span key Philippine markets:

Metro Manila: Rockwell Center (Makati), The Grove (Pasig), Edades (Rockwell Center)
Cebu: 32 Sanson
Laguna: Rockwell South at Carmelray
Pampanga: Rockwell at Nepo Center
Bacolod: Rockwell development in Western Visayas

Notable Projects

Project	Location	Segment
The Proscenium	Rockwell Center, Makati	Ultra-luxury
Edades Tower and Garden Villas	Rockwell Center, Makati	Luxury
32 Sanson by Rockwell	Cebu City	High-end
Rockwell South at Carmelray	Laguna	Horizontal luxury
Rockwell at Nepo Center	Pampanga	Mixed-use

Developer-Specific Configuration

Rockwell properties require differentiated handling in real estate CRM systems due to:

Higher price points: Properties typically start at PHP 10 million+, requiring different lead scoring thresholds
Longer sales cycles: Luxury buyers need extended nurturing through lead tracking
Custom commission schemes: Unique payout structures configured via commission scheme configuration
Developer-specific routing: Leads routed based on developer-specific routing rules

For brokerages selling multiple developers, you can set up developer whitelist configurations to ensure agents only access properties they are accredited to sell.

Rockwell