iRealtee OS Glossary

Smart

Smart Communications Inc. holds a congressional franchise (Republic Act No. 10926) to establish, maintain, lease, and operate integrated telecommunications serv...

Smart

Smart is a wholly owned wireless communications and digital services subsidiary of PLDT Inc. that operates as the largest mobile network provider in the Philippines with over 55 million subscribers. The company offers 2G, 3G, 4G LTE, and 5G mobile services alongside branded SMS messaging solutions for businesses.

Core Mandate

Smart Communications Inc. holds a congressional franchise (Republic Act No. 10926) to establish, maintain, lease, and operate integrated telecommunications services throughout the Philippines. The company provides:

  • Mobile telephony services (prepaid and postpaid)
  • Wireless broadband internet
  • SMS Sender ID registration and branded messaging services
  • Digital platform services including mobile wallets

Key Services

  • Mobile network coverage: 2G, 3G, 4G LTE, LTE-Advanced, and 5G across the Philippines
  • SMS gateway services: Business SMS delivery with registered Sender ID support
  • Wireless broadband: Smart Bro fixed and mobile internet services
  • Digital financial services: Smart Money and Smart Padala (now integrated with Maya)
  • Prepaid loading: Smart Load over-the-air electronic prepaid service

SMS Sender ID Registration

Real estate brokerages using SMS marketing must register their branded Sender IDs through Smart's corporate services. This allows your notification system to display your business name (e.g., "REALTYHUB") instead of a random phone number when sending:

Registration requirements include business documentation, SEC/DTI registration, and compliance with National Telecommunications Commission guidelines.

Jurisdiction

Smart operates exclusively in the Philippines under franchise granted by the Philippine Congress. The company's headquarters is located at Smart Tower, 6799 Ayala Avenue, Makati City.

Coverage spans nationwide with particular strength in Metro Manila, major urban centers, and tourist destinations like Boracay.

Official Resources

References

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