iRealtee OS Glossary

Viber

You can use Viber as a primary communication channel for your real estate business. In the Philippines, Viber has become the dominant messaging platform, record...

Viber

Viber is a cross-platform voice over IP (VoIP) and instant messaging application that enables users to send free messages, make voice and video calls, and share media files. Owned by Japanese multinational company Rakuten since 2014, the app serves over one billion registered users globally and is provided as freeware for Android, iOS, Windows, macOS, and Linux platforms.

Core Features

  • Instant Messaging – Send texts, photos, videos, GIFs, voice messages, and files
  • Voice and Video Calls – Make free HD-quality calls to other Viber users
  • Group Chats and Calls – Create group conversations with up to 250 members
  • Communities – Join or create public groups with unlimited members for brands, influencers, and organizations
  • Stickers and GIFs – Express yourself with free and purchasable sticker packs
  • Disappearing Messages – Set self-destruct timers for extra privacy
  • End-to-End Encryption – All personal chats and calls are encrypted by default
  • Viber Out – Make paid calls to landlines and mobile numbers without the app
  • Multi-Device Sync – Access conversations across mobile, tablet, and desktop
  • Business Accounts – Tools for SMEs to create profiles and communicate with customers

Use Cases

  • Personal Communication – Free messaging and calling with friends and family
  • Business Messaging – Customer inquiries, appointment confirmations, and client follow-ups
  • Marketing Channels – Communities and chatbots for brand engagement
  • International Calling – Low-cost calls to non-Viber users via Viber Out

How Real Estate Professionals Use Viber in the Philippines

You can use Viber as a primary communication channel for your real estate business. In the Philippines, Viber has become the dominant messaging platform, recording a 22% increase in users across the Asia Pacific region in 2022.

Here's how Philippine real estate brokers typically use Viber:

  • Receiving Inquiries – Prospects click "Message via Viber" on property listings and connect directly with agents
  • Client Follow-ups – Send property photos, videos, and documents to interested buyers
  • Group Coordination – Create groups with co-agents, clients, and developers for transaction updates
  • Payment Reminders – Notify clients about upcoming amortization due dates
  • Communities – Build communities around specific projects or locations to nurture leads

Many CRM systems in the Philippine real estate industry integrate with Viber through webhooks, allowing automated lead capture when prospects send messages. This integration helps brokerages track lead sources and manage client communications within their sales pipeline.

Integration with Real Estate Platforms

Real estate platforms can connect with Viber through:

  • Webhook Integration – Automatically capture leads from Viber messages
  • Business Messaging API – Send automated updates about reservations, payments, and sales approvals
  • Chatbots – Provide 24/7 responses to common inquiries about property availability and pricing

References

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